PORCELA has launched its latest tile collection, the Morocco Series, inspired by Morocco’s rich artistic heritage, architecture, and cultural identity. Comprising six distinctive city-inspired collections, the series combines contemporary design innovation with timeless aesthetics to meet the needs of modern architecture, interior design, residential developments, hotels, and real estate projects. The launch further reinforces PORCELA’s vision of bringing international design standards to Thailand’s architectural surface industry.
Ms. Panjama Laowiwatwong, Managing Director of Ruampat Ceramic Co., Ltd., the company behind PORCELA, a leading brand of health-conscious and eco-friendly tiles, said that the company continuously draws inspiration from renowned architecture and artistic heritage around the world. These influences are transformed into innovative tile designs that reflect evolving market trends and modern lifestyles.
Earlier this year, the PORCELA design team traveled to the Kingdom of Morocco to explore the country’s architectural heritage and artistic traditions. Widely celebrated for its exquisite mosaic craftsmanship, geometric patterns, and timeless architectural beauty, Morocco became the creative foundation for the new series. The research trip became the foundation for the Morocco Series, which seamlessly blends the elegance of Moroccan civilization with contemporary design to create a collection that is both distinctive and versatile.
“We believe that exceptional surfaces are more than construction materials—they form the foundation for the atmosphere and identity of a space. Every PORCELA collection begins with the discovery of inspiration through firsthand exploration of art, culture, and architecture. That inspiration is then reinterpreted to suit contemporary lifestyles. The Morocco Series brings together captivating stories, refined beauty, and exceptional design quality in every tile.”
The Morocco Series captures the distinctive character of Morocco through six signature collections:
Casablanca, inspired by the timeless elegance of white marble;
Merzouga, influenced by the Sahara Desert and expressing warmth through natural stone and wood-inspired textures;
Volubilis, reflecting the grandeur of the ancient Roman city through sophisticated dark stone finishes;
Fes, showcasing intricate mosaic craftsmanship enhanced by refined golden accents;
Chefchaouen, inspired by Morocco’s celebrated Blue City and its calming shades of blue; and
Marrakesh, reflecting the city’s vibrant energy, warm colors, and intricate mosaic artistry.
Each collection has been thoughtfully designed to complement a wide range of architectural and interior concepts. Casablanca creates bright, airy spaces with a sense of timeless luxury. Merzouga introduces warmth and relaxation through natural tones and wood-inspired surfaces. Volubilis makes a bold contemporary statement through natural stone aesthetics, while Fes delivers refined elegance through intricate mosaic-inspired patterns and sophisticated golden accents, making it ideal for premium spaces designed to leave a lasting impression.
The Morocco Series reflects PORCELA’s commitment to developing surface materials that balance outstanding design, visual appeal, and practical performance. Every PORCELA series is developed under the brand philosophy of delivering “High-End Tiles at an Affordable Price” by combining innovative design, reliable quality, and advanced technology.
This approach enables homeowners, architects, interior designers, and property developers to access high-end surface solutions more easily.
More than simply a new tile collection, the Morocco Series transforms inspiration from one of the world’s most celebrated civilizations into contemporary designs that enhance the character and value of every space. It responds to the growing demand for architectural materials that offer not only functionality and visual appeal, but also authentic stories and a distinctive identity.
Under the same philosophy, PORCELA offers a comprehensive portfolio of surface materials, including porcelain tiles, floor and wall tiles, marble-look tiles, natural stone-look tiles, wood-look tiles, mosaic tiles, and SPC and LVT vinyl flooring.
The products are suitable for a wide variety of applications, including residential developments, hotels, commercial buildings, restaurants, cafés, retail spaces, and mixed-use developments.
The product range is available in multiple sizes, including 60 × 120 cm, 20 × 120 cm, 80 × 80 cm, 60 × 60 cm, 30 × 60 cm, 30 × 45 cm, 40 × 40 cm, 25 × 40 cm, and 30 × 30 cm (Crystal Mosaic and Porcelain Mosaic). SPC/LVT vinyl flooring is available in 181 × 1,220 mm, 180 × 1,220 mm, 177.35 × 1,212.4 mm, 152.4 × 914.4 mm, and 150 × 1,220 mm. PORCELA also offers extra-large Big Slab formats in 80 × 320 cm, 80 × 240 cm, and 80 × 160 cm (Made-to-Order), along with various decorative surface materials to accommodate diverse design requirements.
Customers are invited to experience the Morocco Series and PORCELA’s innovative health-conscious and environmentally responsible surface solutions at the PORCELA showroom on the ground floor of the Chamnan Phenjati Business Center, near Central Rama 9, as well as through authorized dealers nationwide.
PORCELA will also showcase the new collection at ARCHITECT & HOTELEX 2026, taking place from 23–26 July 2026 at Central Phuket Floresta, and at Baanlaesuan Fair Midyear 2026, to be held from 31 July–9 August 2026 at BITEC Bangna, Bangkok.
